NextM - Düsseldorf, 22.11.2018

This is my keynote speech from the nextM media conference, a meeting of the world's largest media companies and agencies. It took place in Düsseldorf, Germany, in November 2018.

I covered the rise of China in recent years, especially when it comes to mobile commerce and mobile payment, e-sports and social media. I cover companies such as Alibaba, Tencent, Bytedance, TikTok, Toutiao, Didi and Meituan and trends such as e-sports, live-streaming, KOLs (key opinion leaders = influencers) and new retail.

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