This is my keynote speech from the NextM conference, the biggest marketing and tech event in the Nordics with the world's largest media companies and agencies. It took place in Stockholm, Sweden, in April 2019.
I covered the rise of China in recent years, especially when it comes to mobile commerce and mobile payment, e-sports and social media. I cover companies such as Alibaba, Tencent, Bytedance, TikTok, Toutiao, Didi and Meituan and trends such as e-sports, live-streaming, KOLs (key opinion leaders = influencers) and new retail.
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